Experts in user research and testing

At DOT, we uncover insights that drive better design.

From discovery to validation, our research helps teams make confident, user-centered decisions rooted in local context.

Discovery research

Understand user needs, pain points, and behaviours before you start building.

Usability testing

Validate product concepts, prototypes, or live experiences with real users.

Interviews and field studies

Get rich, qualitative insights through moderated, in-depth research sessions.

Surveys and quantitative research

Back up hypotheses with data and patterns across your user base.

Participant recruitment

Find the right users across MENA through our vetted recruitment network.

Bilingual research (Arabic & English)

Capture cultural nuance and real sentiment through native-language sessions.

Our research approach

Designed for clarity.
Delivered with care.

We manage the full research cycle, from planning and recruitment to moderation, analysis, and reporting. Whether you're launching, refining, or testing, we adapt to your needs.

Mastercard

Proof of concept validation research for GenAI feature for a UAE bank

D360 Bank

Usability testing for Saudi's leading digital first bank

Yango Maps

Exploratory user research on navigation wayfinding app in the UAE

Cambly

User research in Saudi Arabia for education tutoring platform

Explore other case studies