We are

UX and research experts.

Our passion.

Experience design and user research is what we love! With over 50 years of combined experience across various industries, we’re known for our expertise and user-centric focus. We’ve excelled in this field while keeping our clients and customers happy and at the heart of what we do.

Our history.

Founded in 2018, we noticed a gap in the market with the lack of UX skills and user-centric product solutions in the region. Today we've grown into a company recognised by experts in the field and have received awards and accolades for our quality work, a testament to UX.

Our values.

At the core of our ethos is curiosity, driving us to constantly inquire and learn. We find fulfilment in understanding customer behaviour, making complex concepts, simpler. Our deep love for what we do is a testament to our expertise, making us the embodiment of 'digital partner material'.

A passionate team that lives and breathes user experience every day, we ensure customers are at the heart of the design-thinking process.

More than 50 years collective experience in English and Arabic design and user research. Culturally diverse, we’ve worked across various industries and disciplines including tourism, hospitality, aviation, finance, e-commerce, teleco, health, beauty, retail, automotive and sports, to name a few.

Our people.

Our exceptional team that makes all this happen.

Brooke

COO & Co-founder

Sudipt

CEO & Co-founder

Bashar

UI Designer

Jessica

UX Lead

Allan

Operations Manager

Darryn

UI Designer

Tarek

UI Designer

Tra

UX Consultant

Adam

Senior UX Researcher

Michael

Finance Manager

Sukhanya

UX Design & Research

Our blogs.

Chatbots - who’s doing it well and how they are doing it?

While chatbots are relatively new, you might not know them as you do today without Alan Turing’s famous Turing Test, established way back in 1950. If you’re not familiar with the Turing Test, it’s a test of a machine’s ability to exhibit intelligent behaviour comparable to, or indistinguishable from, that of a human. With its creation, Alan Turing unknowingly established the foundation for chatbots. Cool right?

Your go-to guide for hitch-free eye-tracking studies.

Eye-tracking and eye-tracking studies have been commercially used since the late 1990s, but it’s origins can be traced back to the 1800’s when ophthalmologists conducted various studies on how humans read and interpret text.

UX principle #8 - flexibility and efficiency.

In case you missed it, yesterday we talked about the importance of showing errors up front. Today, efficiency and flexibility.

Why mobile converts lower than desktop.

Mobile devices are constantly getting faster, more advanced and being built with more capabilities. Subsequently, this has resulted in a wide-spread mobile-first approach to browsing online. In a world of targeted ads and endless options, it’s no wonder people do a lot of browsing on their mobile devices.

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