Measures the usefulness and appropriateness of the system to serve user needs of accomplishing a task.
This rates the system’s intuitiveness and ease of use for users to complete their task at hand in optimum time.
At all times, the users stay in control of the system and it operates in accordance to users’ mental model.
Measures how aesthetically pleasing the system is in generating delightful emotions amongst users.
How up-to-date, accurate, and concise the content is to support users to complete their task.
The accessibility of users irrespective of the physical or digital limitations.
It provides a standardised benchmark, relevant to today's time which can be used for year on year and comparison with competitors.
It can be used to evaluate digital products/services from UX perspectives that has an understanding of users and their thought process.
It can evaluate, as well as standardise, the effectiveness of the UX maturity within an organisation and the teams as well.
It can uncover the key usability, design and general experience issues and assist to prioritise features to improve for future use.
Some features are not available and stop or slow users thereby affecting the experience.
Some features or elements have inconsistencies that could slow or confuse users.
Most features and elements have a positive flow and some minor tweaks can be expected.
DOT score provides a standardised benchmark that evaluates the effectiveness of the UX maturity, within an organisation and the teams as well. This benchmark is relevant to today’s time; which can be used for year on year and competitors comparison.
Evaluating digital products and services from UX perspectives of users, helps uncover key usability, design and general experience issues. This in return will assist to prioritise features that improve future use.
