Ski Dubai

Improve major usability and UX pain points hindering users from completing essential tasks.

‍

Background

Ski Dubai is an indoor ski resort with 22,500 square meters of indoor ski area. The park maintains a temperature of -1 degree to 2 degrees Celsius throughout the year. It is a part of Mall of the Emirates, one of the largest shopping malls in the world located in Dubai, United Arab Emirates.

‍

Business need

Ski Dubai wanted a fast and effective way to identify obvious problems. They contracted Digital of Things to identify the problem areas and to provide recommendations for improvements to be made.

‍

Approach

We had to understand what was causing the drop-offs, so we conducted a high-level review of the analytics ad analysed the conversion funnel to identify the potential problem areas.

We conducted a review of the Ski DXB website on desktop & mobile to identify potential usability bottlenecks and UX flaws. The review included the whole conversion flow (Acquire --> Convert --> Customer experience).

The review was based on:

• UX heuristics
• Industry best practices & trends
• Experts’ opinions

After we evaluated the issues with the business, we prioritised and built wireframes for mobile and desktop breakpoints.

‍

‍

Outcome

Our UX team reviewed the website from a user's perspective, and after the evaluation, we delivered redesign directions on desktop and mobile.