Case studies, stories, mentions

Category:

User experience

Using the DOT Score: Airline Booking

  • By
    Digital of Things
    September 8, 2023

We conducted a UX audit for three major airlines. The results? Well, even the most renowned airlines have room for improvement! Discover more.

What to keep in mind when creating a research discussion guide

  • By
    Doaa Badran
    March 21, 2023

We spoke to our Senior UX researcher Doaa Badran about writing questions for a discussion guide. Here’s what she thinks is the key to effective UX research.

ChatGPT in UX research: a replacement or an assistant?

  • By
    Leen Alsiddik
    January 27, 2023

The hot topic right now is ChatGPT, but it comes with a few drawbacks. We compared its capabilities to a human by asking it to write a usability testing discussion guide. Who will come out better?

Understanding the different types of user bias.

  • By
    Rana Mansour
    January 16, 2023

Biases that our end-users may have & how this may affect our research or the way our outcome is perceived.

Introducing UserQ!

  • By
    Sudipt Shah
    December 5, 2022

We’re empowering researchers, designers and more to access MENA's first and only remote user testing and research platform in the region, enabling brands to access thousands of local and regional testers and run research studies in Arabic and English.

The importance of UX writing when designing digital products.

  • By
    Neil Sheth
    November 21, 2022

Whether you’re creating a website, app, or other digital experience, there’s a variety of different factors to take into account – one of the most important being UX writing. Writefully explores the impact UX writing has on businesses and how well-designed digital products can transform your brand.

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