Case studies, stories, mentions

Our recent articles

Our other resources

Evolution of UX in the UAE.

  • By
    Yonette de Ru
    January 9, 2019

Rumour has it that by 2020, customer experience will overtake price and product quality as the key brand differentiator. In a time of increased competition, shorter attention spans, and most things available at the touch of a button, this makes a lot of sense.

How much does psychology play a part in UX?

  • By
    Yonette de Ru
    October 15, 2018

Take a quick moment and think about the last time you were on a social networking site like Instagram or Facebook. Does anything stick out about that experience? I bet you aren’t able to recall more than half of what you saw. These days, between catchy article headlines, product placements, advertisements and aesthetically pleasing images and designs, we have millions of different things fighting for our attention.

UX principle #10 - user control and freedom.

  • By
    Brooke Cowling
    September 30, 2018

In case you missed it, last week on the blog we talked about consistency, clarity and standards. Today, last but not least, UX Principle #10 - User control and freedom!

UX principle #9 - consistency, clarity and standards.

  • By
    Brooke Cowling
    September 27, 2018

In case you missed it, yesterday on the blog we talked about why you need to think about all customer intents in order to make the experience efficient and flexible for the user. Today, we’re discussing consistency, clarity and standards. Let’s look at them one by one.

UX principle #8 - flexibility and efficiency.

  • By
    Brooke Cowling
    September 26, 2018

In case you missed it, yesterday we talked about the importance of showing errors up front. Today, efficiency and flexibility.

UX principle #7 - reduce cognitive load through error prevention.

  • By
    Brooke Cowling
    September 25, 2018

In case you missed it, yesterday's post was all about recognition over recall - don't make your users do all the work, take an educated guess instead. Today we’re looking at how you can prevent a user error before it happens. This one is short and sweet!

UX principle #6 - recognition over recall.

  • By
    Brooke Cowling
    September 24, 2018

In case you missed it, yesterday we discussed the importance of automating behind the scenes to reduce effort for your customers.

UX principle #5 - automate, automate, automate!

  • By
    Brooke Cowling
    September 23, 2018

In case you missed it, last time we talked about the importance of keeping your users updated and using microinteractions to indicate when a task has been registered or completed.

UX principle #4 - status and feedback. reduce cognitive load by keeping users updated.

  • By
    Brooke Cowling
    September 21, 2018

In case you missed it, yesterday we talked about how a website with a clean and simple design works really well if you’re selling a product concept.

UX principle #3 - minimalist design and aesthetics.

  • By
    Brooke Cowling
    September 20, 2018

In case you missed it, yesterday we explored personalisation and showed the value of getting your users to set their preferences early on so you can make better, personalised recommendations. Today, the great debate. Minimalist design and aesthetics.

UAE: 2707, The Dome Tower, Cluster N, JLT, Dubai, UAEKSA: 3141 Anas Ibn Malik Rd, Al Malqa, Riyadh 13521, KSA
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Services
User ResearchExperience DesignStrategy & AdvisoryUX TrainingUserQ
Resources
BlogWorkCareersAboutContactBecome a Tester
We are proud to be the Middle Eastern partners of UXalliance.
© 2024 Digital of Things DMCC. All rights reserved