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Local talent must evolve to fuel Dubai’s growing digital economy.

  • By
    Brooke Cowling
    February 27, 2020

Having punched above its weight to emerge as the region’s tourism and financial hub, Dubai aims to diversify its economy further and establish itself as the GCC’s center for innovation.

State of digital accessibility in the UAE.

  • By
    Aditi Kant
    February 17, 2020

Throughout the region digital accessibility is changing year after year. As accessibility gains in popularity, many challenges are brought to light on the existing ‘accessibility condition’ here in the region.

UX shift: giving UAE customers what they want in 2020.

  • By
    Aditi Kant
    December 30, 2019

2019 has been a good year here at Digital of Things. We had over 400 participants get involved in different forms of user research at our lab in Dubai. Based on that data, we uncovered many useful insights – but one aspect caught our eye – which was that regionally, people are hungry for digitalisation, but the unpleasant & sometimes non-existent user experience drives them to use traditional, more familiar channels like phone calls.

Shopping cart abandonment: the struggle is real!

  • By
    Sudipt Shah
    July 4, 2019

The e-commerce space is growing, along with its complications. Consumers continue to shift their spending and purchasing habits in order to reap the benefits of e-commerce, including the convenience of receiving products straight to their door, saving time by not having to visit a store, and finding products quickly and more easily than in-store. It’s an exciting time to be a retailer in the e-commerce space!

Why is it some badly designed websites still do amazingly well?

  • By
    Sudipt Shah
    May 6, 2019

Take a look at this image. It is from Lingscars.com in the UK. Surprisingly, the website is very popular!

Why mobile converts lower than desktop.

  • By
    Yonette de Ru
    March 18, 2019

Mobile devices are constantly getting faster, more advanced and being built with more capabilities. Subsequently, this has resulted in a wide-spread mobile-first approach to browsing online. In a world of targeted ads and endless options, it’s no wonder people do a lot of browsing on their mobile devices.

Designing great mobile experiences can 'make or break' user retention.

  • By
    Yonette de Ru
    February 21, 2019

Mobile devices are small but mighty. In the last decade, mobile devices have evolved to such an advanced state, there are stacks of capabilities no one could have imagined just 20 years ago. These handheld devices can instantly do tasks that used to require huge computers.

In today’s growing culture of impatience, efficiency is key!

  • By
    Yonette de Ru
    January 30, 2019

When designing User Experience (UX), there are a number of heuristics UX-ers need to consider. Design and UI always feature as high priority and you see many websites with cool looking features, from parallax scrolling, full bleed images, and subtle animations, wide image shots etc. Sure, these all play a big part in the overall experience, but sometimes, users just want to be able to complete a task as quickly as possible. A key UX principle, which unfortunately is sometimes overlooked, is efficiency.

Understanding the importance of a mobile-first approach.

  • By
    Yonette de Ru
    January 27, 2019

Think about the last few websites you visited. There’s a high probability that a good number ofthese visits were made using a mobile device. If this rings true, you’re definitely not alone (anddon’t worry - we’re not here to judge you on your possible mobile phone addiction).

Crossing the cultural barrier - 4 key takeaways.

  • By
    Sudipt Shah
    January 24, 2019

The UAE is one of the most culturally diverse countries in the world. With over 200 nationalities and various cultural differences at play, how do you understand your customers and design a UX strategy to meet their growing expectations?

UAE: 2707, The Dome Tower, Cluster N, JLT, Dubai, UAEKSA: 3141 Anas Ibn Malik Rd, Al Malqa, Riyadh 13521, KSA
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