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Reduce costs and risks while innovating with MVPs (part 1).

  • By
    Jessica Massinelli
    January 21, 2022

For those who have never heard the term “MVP”, it stands for Minimum Viable Product and it’s simply the first workable version of a business idea.

Reduce costs and risks while innovating with MVPs (part 2).

  • By
    Jessica Massinelli
    January 21, 2022

Whenever you or your team are moving into a certain degree of uncertainty it is advisable to do it in a safe way by running experiments or launching MVPs instead of a full product proposition.

How the UX of food delivery apps in UAE measure up.

  • By
    Yonette de Ru
    June 14, 2021

The recipe to delivering an incredible food delivery app. With a huge convenience culture in the UAE and a relatively young population from all over the world, with one of the highest smartphone penetrations, it's no wonder customers are demanding seamless, efficient experiences from brands. This, coupled with the pandemic, has given rise to many on-demand apps in the last few years, especially in the food delivery sector.

UX shift: adapting to the changing environment in 2021.

  • By
    Aditi Kant
    December 31, 2020

When the year 2020 began, it was looking like a promising year for digital growth. We never anticipated that it will be a year of digital boom.

Overcome the dark side of UX (part 3).

  • By
    Yonette de Ru
    June 24, 2020

Welcome to the last part of the series where I've taken you on trips to galaxies far far away in the Star Wars universe. The fictional characters you’ve met along the way serve as a reference to resonate with as we unveiled the dark forces of UX that exist in our world.

Chatbots  -  who’s doing it well and how they are doing it?

  • By
    Aditi Kant
    June 18, 2020

While chatbots are relatively new, you might not know them as you do today without Alan Turing’s famous Turing Test, established way back in 1950. If you’re not familiar with the Turing Test, it’s a test of a machine’s ability to exhibit intelligent behaviour comparable to, or indistinguishable from, that of a human. With its creation, Alan Turing unknowingly established the foundation for chatbots. Cool right?

Overcome the dark side of UX (part 2).

  • By
    Yonette de Ru
    May 27, 2020

In the first part of this series, I discussed what the three types of dark patterns are (click here if you have yet to read part 1). As the first post in this series was fittingly released on Star Wars day, I used the Star Wars storyline as a reference which will continue throughout the remainder of the series.

Overcome the dark side of UX (part 1).

  • By
    Yonette de Ru
    May 4, 2020

I personally love the Star Wars films for it’s creativity and storyline and decided to use it as a reference in this upcoming 3 part series which will explain and outline the existing dark patterns in the UX industry and give guidelines on how to overcome and/or avoid these dark forces.

How to avoid cognitive bias in research and design.

  • By
    Aditi Kant
    April 20, 2020

As designers and researchers, we fight our biases each day at work to be more efficient and effective in our approach to research and design. It’s important to ensure that the way data is collected along with the data itself is not impaired by an ignorance of cognitive biases, in order to provide meaningful value to our clients and customers. Being ‘blissfully unaware’ is no longer an excuse when it comes to conducting interviews and asking questions.

Your go-to guide for hitch-free eye-tracking studies.

  • By
    Aditi Kant
    March 31, 2020

Eye-tracking and eye-tracking studies have been commercially used since the late 1990s, but it’s origins can be traced back to the 1800’s when ophthalmologists conducted various studies on how humans read and interpret text.

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